I have worked with a number of high-level execs that are creative, passionate, and articulate about their field of expertise. And they run a meeting and present at conferences like nobody’s business. But when it comes to expressing their ideas in written form – be it a client communication, an op-ed piece, or a bylined trade magazine article – clarity too often gets lost in translation.

This isn’t uncommon. Outside of the publishing and media industries, English and communications majors rarely make it to C-suite positions. But it remains a fact that grammar errors, misused words, poor analogies, and run-on sentences make any professional look bad. And when they come from the desk of an executive, it reflects poorly on the company and tarnishes the halo of your brand.

As with most problems, acknowledgement is the first step towards a solution. Perhaps it helps to know that corporate luminaries from Warren Buffet to Mark Zuckerberg have recognized their own linguistic shortcomings and tapped editorial professionals to get their message across.

If you are involved in content creation at an executive level, the following four fundamentals are key to improving your efficiency, brand equity, and corporate communications strategy.

everything type 2 diabetes book

My latest title, The Everything Guide to Managing Type 2 Diabetes (F+W), is now available. I completed work on the book last summer, and was thrilled to work with the talented Dr. Jason Baker, who provided his clinical insights for the technical review. If you or someone you know is newly diagnosed with type 2 diabetes, or just in need of a reboot for living a happy and healthy type 2 lifestyle, I recommend picking it up. And I encourage anyone who has read the book to please leave your thoughts, either here in comments or at Amazon. Thanks for your support.

Paula

 

MORE NEWS

Welcome to the new and improved Wordcrafts. I first launched this site back in 1997 with bad clip art and big ambitions.  My oldest daughter was in diapers and Teletubby love and I had just launched into the brave new world of freelance writing and editing, after leaving my corporate writing job.

Fast forward to today. The oldest is 15 and has won more writing awards than I have. She’ll be competing for shelf space with her sister soon, no doubt, who at 11 is a gifted artist and storyteller in her own right (they do say it’s in the genes).  And after nearly 8 years at the editorial helm of a health media company, I’m back in the freelance game full-time once again. So it was clearly time to update this site.

Check out the portfolio for some samples of my work and a look at the consumer health and parenting books I’ve authored.  I’ve also been a part of the longest running primetime health show in television history, and have won 24 Telly Awards (and an Emmy nomination) in the process. If you need script or health production help, find out more about my experience here. You’ll also find work samples across other industries and audiences (both B2B and B2C). Or contact me directly to find out how I may be able to help you reach your content objectives.

While I’ve created Wordcrafts primarily as a place to show my stuff and generate new business, I also use it to share my passion for writing, publishing, reading, and anything else that strikes a word nerd’s fancy.  Follow me on Twitter @wordcrafting for the latest thoughts on all that jazz and to catch updates on the “Writer’s Only” section of this site.

So no matter why you’ve come to visit, enjoy your stay. And come back often!

~Paula

Wordcrafts' Quotes

Excess Baggage

“The author makes a tacit deal with the reader. You hand them a backpack. You ask them to place certain things in it — to remember, to keep in mind — as they make their way up the hill. If you hand them a yellow Volkswagen and they have to haul this to the top of the mountain — to the end of the story — and they find that this Volkswagen has nothing whatsoever to do with your story, you're going to have a very irritated reader on your hands.”

— Frank Conroy

 

Faith

"Writing is an act of faith, not a trick of grammar."

— E.B. White

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