Paula Ford-Martin (Wordcrafts Owner/Operator) served as a Senior Story Editor and Executive Producer on CNBC's dLifeTV for over seven years, from show pilot to episode #143 (2012 season). Her work garnered her 24 Telly Awards, an Emmy nomination, and the distinct honor of being associated with the longest running primetime health show in television history. She has also conceptualized, scripted, and helped produce dozens of webisode productions and custom health video content projects.

Visit the dLifeTV YouTube channel.

Contact us for scripting and other video consultation needs.

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Wordcrafts' Quotes

Working Backwards

"If I see an ending, I can work backward."

Arthur Miller

Excess Baggage

“The author makes a tacit deal with the reader. You hand them a backpack. You ask them to place certain things in it — to remember, to keep in mind — as they make their way up the hill. If you hand them a yellow Volkswagen and they have to haul this to the top of the mountain — to the end of the story — and they find that this Volkswagen has nothing whatsoever to do with your story, you're going to have a very irritated reader on your hands.”

— Frank Conroy

 

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