Wordcrafts founder Paula Ford-Martin passed away on March 25, 2020 after more than five years enduring stage IV metastatic breast cancer (MBC). She never liked to call MBC a “battle” or a “war,” since that implies she had a chance of winning the unwinnable — beating an incurable disease. She passed peacefully at home, surrounded by loved ones, just as she wished. 

Despite her illness, Paula never stopped writing. When her rigorous cancer treatment and growing brain metastases forced her into a multi-year hiatus from Wordcrafts, she started a blog, “Living With Stage IV,” to remain connected with readers around the world. All the while, Paula nurtured my (her son, Cas) love of language, providing me with the tools and knowledge I needed to take over her business. With my mother’s guidance and encouragement, I cultivated my own freelance career, drawing on my experience as an educator in addition to her work in the health industry. Paula instilled in me the belief that words have power, and as writers, we have the unique opportunity — and obligation — to lift those voices that have been silenced by discrimination. 

It is impossible to fill the shoes that my mother left: she was a giant among giants in the medical communications community, and her talent as an author was second to none. Nevertheless, I feel incredibly honored and humbled to be taking over her role as Owner & Operator of Wordcrafts. My mother was an advocate above all else: for the sick, the poor, and all those facing prejudice. She always aimed to help those most in need with their communication goals. With Paula’s memory in mind, I hope to increase our capacity for advocacy by expanding Wordcrafts services to include the education and nonprofit sectors.

Our family is taking care to ensure that all of Paula’s final wishes are respected. A memorial scholarship for LGBTQ+ youth and their allies was established in her name to honor her incredible life as a mother and advocate of trans children. Paula wanted nothing more than for her legacy to support not just her own family, but all those who face discrimination, illness, or hardship. Prior to her death, she requested that in lieu of flowers, donations be made to the Paula Ford-Martin Memorial Scholarship Fund — or to Metavivor, the only organization exclusively dedicated to MBC research.


Paula’s family welcomes any communication regarding Paula’s legacy via This email address is being protected from spambots. You need JavaScript enabled to view it.. Her obituary can be accessed at this link (or via tinyurl.com/paulafordmartin).